Two decades of turning purpose into performance as an operator inside mission-driven medical device companies. Now, that playbook is available through sales execution and field leadership, speaking, and board and advisory roles.
Mission-driven markets don't respond to traditional selling models — they respond to relationship, credibility, and shared purpose. True Focus Initiative bridges advocacy, health outcomes, and revenue for market success.
Track RecordCo-led the launch of Spot from a standing start, tripling annual sales in 30 months. That work influenced the American Academy of Pediatrics' 2012 policy recommendation for instrument-based screening, and helped facilitate the company's acquisition by Welch Allyn — all within the same window. The clinical and commercial foundation built in that period is a core reason instrument-based vision screening is now standard in pediatric primary care, catching vision problems earlier for millions of children worldwide.
Repeated the playbook at Rebion — taking a startup from concept to market, building the team, establishing corporate branding, and driving full product development, including an extension into traumatic brain injury screening.
Public SpeakingOur current speaking focus covers screen time and children's online safety, along with the safe use of social media and AI — adapted for audiences of all ages.
Delivered to parents, schools, healthcare providers, outreach programs, and charitable organizations.
ConsultingMany healthcare startups suffer from a "build it and they will come" philosophy — hiring junior reps to push product specs while missing the core truth: medical markets move at the speed of trust. True Focus Initiative bridges that execution gap by putting a seasoned operator directly into your market.
Beyond field execution, our work spans go-to-market and brand strategy for purpose-driven organizations, executive and board-level search for people who embody the mission, not just the résumé, and 1:1 coaching for the sales professionals building that career themselves.
Board & Advisory RolesTrue Focus Initiative's founder brings direct governance experience in mission-driven, healthcare-adjacent organizations — a strategy and fundraising perspective shaped by years of hands-on board service to organizations doing work that matters.
Currently serving on the Board of Governors, Preserve Vision Florida, and the Foundation Advisory Board, Children's Eye Foundation of AAPOS.
Selectively open to new board and advisory opportunities, including paid director roles, where there's a strong mission fit.
Whether you're bringing in a seasoned operator to run field sales execution, booking a speaker who brings real substance to a room, or filling a mission-aligned board seat — we'd like to hear from you.
