Jeff Mortensen was part of the teams that took pediatric vision screening from a century-old paper chart to the standard of care: Spot at PediaVision and Welch Allyn, then Blinq at Rebion. Today, through True Focus Initiative, Jeff runs field sales for medical device startups, speaks on children's screen time, and serves on two vision health boards.
Mission-driven markets don't respond to traditional selling models — they respond to relationship, credibility, and shared purpose. The work bridges advocacy, health outcomes, and revenue for market success.
Track RecordCo-led the launch of Spot from a standing start, tripling annual sales in 30 months. That work influenced the American Academy of Pediatrics' 2012 policy recommendation for instrument-based screening, and helped facilitate the company's acquisition by Welch Allyn — all within the same window. The clinical and commercial foundation built in that period is a core reason instrument-based vision screening is now standard in pediatric primary care, catching vision problems earlier for millions of children worldwide.
Repeated the playbook at Rebion — taking a startup from concept to market, building the team, establishing corporate branding, and driving full product development, including an extension into traumatic brain injury screening.
Public SpeakingThe current speaking focus is screen time and children's online safety, along with the safe use of social media and AI — adapted for audiences of all ages.
Delivered to parents, schools, healthcare providers, outreach programs, and charitable organizations.
Field SalesMany healthcare startups suffer from a "build it and they will come" philosophy: hiring junior reps to push product specs while missing the core truth that medical markets move at the speed of trust. True Focus Initiative bridges that gap by getting into your market directly, opening doors with clinical decision-makers and winning the first accounts.
Available as a contract engagement or a full-time role, with a startup or a new product launch.
Board & Advisory RolesJeff Mortensen brings direct governance experience in mission-driven, healthcare-adjacent organizations: a strategy and fundraising perspective shaped by years of hands-on board service to organizations doing work that matters.
Currently serving on the Board of Governors, Preserve Vision Florida, and the Foundation Advisory Board, Children's Eye Foundation of AAPOS.
Selectively open to new board and advisory opportunities, including paid director roles, where there's a strong mission fit.
Whether you need someone to run field sales for a launch, a speaker who brings real substance to a room, or a mission-aligned board seat filled, reach out.
