“My advocacy for children's vision health isn't a talking point — it's a track record — and it's why I was called to serve organizations that change the lives of children and families.”
I entered this field in 2007, when pediatric vision screening still meant a child reading letters off a Snellen chart — a subjective test invented in 1862, essentially unchanged for over a century, and one most children under five can't reliably perform. That gap meant too many kids with treatable vision problems weren't identified until it was too late — a missed diagnosis that could shape a child's entire life. I was part of the team that helped change that.
That work built the pediatric vision screening market as it exists today — objective, instrument-based screening now standard in pediatric primary care and public health initiatives — scaling from PediaVision through Welch Allyn to Rebion's Blinq® Vision Scanner, and influencing the naming decisions behind both Spot and Blinq. The full story is below.
Three companies taught me the same lesson from different angles: healthcare organizations move at the speed of trust. Building that trust — with physicians, with public health leaders, with parents — has been the throughline of my career. At PediaVision and Rebion, I led all customer-facing activity for the organization, impacting relationships with clinicians, partners, and stakeholders that supported market change.
Today, I consult with medical device startups and mission-aligned organizations on go-to-market strategy and sales execution, and coach early-career sales professionals 1:1 on building the kind of reputation that travels with them. I also serve on the Board of Governors of Preserve Vision Florida and the Foundation Advisory Board of the Children's Eye Foundation of AAPOS, and I speak to parents, schools, healthcare providers, outreach programs, and charitable audiences as an advocate — not a clinician — on how screen time and time outdoors affect children's eyes, bodies, and minds together, and how to catch problems early, before a child falls behind in school.
Track RecordCo-led the launch of Spot from a standing start, tripling annual sales in 30 months. That work influenced the American Academy of Pediatrics' 2012 policy recommendation for instrument-based screening, and helped facilitate the company's acquisition by Welch Allyn — all within the same window. The clinical and commercial foundation built in that period is a core reason instrument-based vision screening is now standard in pediatric primary care, catching vision problems earlier for millions of children worldwide.
Following the PediaVision acquisition, I stayed with the mission rather than moving on from it — elevating Spot to the leading vision screening device across U.S. primary care, government, and charitable markets. As product marketing manager, I led the transition of customer service and user training from PediaVision to the Welch Allyn brand, delivering hands-on training to sales and customer service teams across the U.S. and the broader EMEA&I region — including India and the EU, which launched during my time there, and additional markets that launched after my departure. I also revitalized a key distribution agreement that protected our U.S. market position, and re-launched Spot under new branding, surpassing initial projections and doubling first-year expectations.
Repeated the playbook at Rebion — taking a startup from concept to market, building and leading the sales team, and establishing corporate branding and product naming. Also part of the hands-on development team behind the Blinq® Vision Scanner itself, extending to early trials for traumatic brain injury screening. Designed the team's training program to build a measurable product-knowledge edge over competitors.
Giving BackBoard and advisory service isn't just a credential — it's where I put my own time and belief into practice. If you'd like to support the same work, both organizations welcome it directly.
A statewide nonprofit dedicated to preventing blindness and preserving sight — providing vision screenings, education, and access to eye care for Floridians who need it most.
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The philanthropic arm of the American Association for Pediatric Ophthalmology and Strabismus, funding research, education, and access to care that protects children's vision.
DonateIf you're building something in mission-driven healthcare, looking for a speaker, or exploring board or advisory support — I'd like to hear from you.